Vijeta Aluru — Ford Motor Company - FordPass Product Owner

Highly Innovative and Driven Product Owner of Rewards & Loyalty program at Ford Motor Company with expertise in Customer experience, Loyalty Domain, Product Development, Rapid experiments, User interviews, and Human Centered Design. As a Product Owner at Ford Motor Company, I am responsible for overseeing the Ford’s Rewards and Loyalty program, which is designed to incentivize and reward customers for their engagement with Ford Motor Company. In this role, I define the product vision and strategy, create product roadmap, and identify business requirements that are tailored to meet customer needs and market opportunities.

I have been recognized for my groundbreaking contributions to the field of rewards programs and platforms and have a proven track record of successfully managing complex technical projects, delivering high-quality products on time and within budget. In addition to my technical expertise and project management skills, I excel as a leader, inspiring my team to pursue excellence. Throughout my career, I have guided and supervised teams of over 10+ members in Ford’s mobility and product development spaces.

I am passionate about driving innovation and delivering exceptional experiences for our customers, and I am committed to continuously improving and evolving the Rewards and Loyalty program to meet the ever-changing needs of our customers and the market.