Preethika is an executive with a wealth of experience in product leadership across multiple industries. She possesses a strong background in data and AI, with expertise in Personalization, Recommenders, MarTech, and Ecommerce. For over a decade, she has cultivated a reputation as a thought leader, adept at navigating the constantly evolving technology landscape. Her multifaceted experience enables her to tackle complex consumer challenges in the MarTech industry. 

Throughout her career, Preethika has assumed various key roles at technology giants like Oracle and Salesforce. In these positions, she has initiated and launched several successful high-impact products. She consistently champions inclusive digital product design, underlining her commitment to diversity in technology. 

As a speaker, Preethika shares her knowledge and insights at numerous technology conferences. She has distinguished herself by serving on the panel for several technical and business awards, and evaluating Grace Hopper student scholarship applications for women in STEM. Currently, she mentors at Salesforce Inc.’s Women’s Leadership Program, a platform dedicated to uplifting and empowering emerging female leaders in the IT industry. To date, she has mentored over 20 junior and budding leaders, helping them shape their leadership vision, establish personal values, and identify methods to capitalize on their strengths.